Thursday, May 16, 2019

The Alley Luxe @ Cineleisure - The Alley's First Ever Premium Lifestyle Concept With Signature Beverages And European Baked Pastries


This May, The Alley makes its mark in Singapore with the launch of its first-ever premium concept - The Alley Luxe at its first flagship store at Cineleisure. This premium lifestyle cafe concept will showcase The Alley's finest collection of beverages, as well as an array of exquisite European baked pastries such as croissants, cruffins and kouign-amann. Customers get to enjoy the scenic view of Orchard Road as they indulge in The Alley's signature beverages and mouth-watering baked pastries. The Alley’s flagship store will open on the 18th of May 2019, at Orchard Cineleisure Level 2.

Brown Sugar Deerioca Fresh Milk 4.2/5, Matcha Brown Sugar Deerioca Fresh Milk 4.5/5

Renowned for its signature Brown Sugar Deerioca series, The Alley continues to amaze with soft, chewy pearls meticulously brewed for over 4 hours with their all-natural brown sugar, and complete with Japanese grade fresh milk for the perfect brown sugar fresh milk experience. Go for their Brown Sugar Deerioca Fresh Milk ($5.30) or Matcha Brown Sugar Deerioca Fresh Milk ($6.30) which boasts a robust bittersweet matcha flavour. Remember to suck on the brown sugar pearls at the bottom of the cup first to experience that warm, rich caramelised soft pearls before mixing the cold milk together with the warm brown sugar pearls for a satisfying cup.

Royal No. 9 Milk Tea 4/5

Garden Milk Tea 4/5

The milk tea series, Garden Milk Tea ($5.30) and Royal No. 9 Milk Tea ($4.30) boasts a rich assam tea aroma with a roasted, milky flavour, and complete with soft, chewy pearls. The Garden Milk Tea comes with an additional blanket of oreo crumbs atop and mint leaves, resembling a 'garden', which also adds some crunchy texture to the drink as well.

Snow Strawberry Lulu 4/5

The all-new Lulu series features a concoction of fresh fruits and tea, finished off with a dollop of snow velvet cream that will surely delight all fruit tea with its refreshing and fragrant taste. The Snow Strawberry Lulu ($6.30) is light with a well-balanced tangy-sweetness from the freshly brewed white peach oolong tea and fresh strawberries added to form a perfect blend of flavours.

Snow Velvet Peach Oolong Tea 4.2/5

For something light and refreshing, go for their Snow Velvet Peach Oolong Tea ($5.80) which features oolong tea freshly brewed from the oolong tea leaves upon order and tops with a creamy snow velvet cap. Twist the cap to sip on the foam and use a straw for drinking the tea separately, and you get to enjoy the natural taste of the tea.

Aurora Series: Northern Lights 4.2/5

An eye-catching bottle of ice blended drink - the Aurora series: Northern Lights ($8.80) features a wonder infusion of tea and fresh fruits which includes apple vinegar, grapes and butterfly blue pea to form a beautiful gradient of colours. Not just instagrammable, it scores on the taste as well!


The Alley Luxe also introduces a new lineup of European baked pastries such as the Almond Croissant, Sausage and Cheese Croissant, Cruffins (salted caramel, lemon meringue, kaya and chocolate flavours) and Kouign-Amann. The cruffins are a croissant-muffin hybrid and boast flaky external layers, fluffy insides and slightly sweet yet flavourful centres.


Having opened its very first outlet in 2013, The Alley has come a remarkable way with more than 300 outlets around the world today, in places like Toronto, Los Angeles, Paris, Mainland China, Taiwan, South Korea, Japan etc. The Alley commits to create only the finest beverages and uphold an extremely high standard in its choice of ingredients, placing great attention in quality, from the hand harvesting of tea plants to the choice of ingredients and ratios. As a leading trendsetter of artisanal tea, the brand continues to make waves in the international food and beverage scene with its signature beverages that everyone loves.


Photos and words by Crystal. A girl who likes to eat, photograph, and write about food, and dreams about travelling around the world one day. Note: This is an invited tasting.

The Alley Luxe
Cineleisure Orchard
8 Grange Road
Singapore 239695
Nearest MRT: Somerset (NS Line)

Opening Hours:
Daily 12pm to 10pm

1) Alight at Somerset MRT station. Take Exit B. Walk to Grange Road. Cross the road. Walk to destination. Journey time about 5 minutes. [Map]

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