Im Jai by Pun Im @ Icon Village - Where Thai Comfort Food Meets Refined Techniques

Tucked in the heart of Tanjong Pagar at Icon Village, IM JAI by Pun Im is the casual Thai dining concept from chef-owner Vincent Pang, the culinary mind behind private-dining outfit Pun Im. Opened in September 2025, IM JAI, which translates to “a full heart” in Thai, reflects Pang’s personal journey from finance to food, blending soulful Thai flavours with refined techniques honed at Le Cordon Bleu Dusit and during his stints in Michelin-starred kitchens in Bangkok. The menu spans comforting classics alongside thoughtful reinterpretations, offering diners a deeper dive into Thai cuisine beyond the usual crowd favourites.

Appetiser Platter - Tom Yum Crab Ball, Crispy Pork Belly, Moo Ping, Popcorn Chicken Saap 3/5

We kick-started our lunch with the Appetiser Platter, a medley of bite-sized snacks ideal for sharing while waiting for the mains. The Tom Yum Crab Ball carried a gentle tang, the Moo Ping delivered familiar smoky sweetness, while the Crispy Pork Belly and Popcorn Chicken Saap provided crunchy, savoury satisfaction. While enjoyable overall, the platter leaned more towards being a safe opener rather than a standout.

Crispy Cloud Egg 3.8/5

IM JAI’s playful twist on the traditional Thai omelette sees kampong egg whites deep-fried to achieve maximum fluffiness, paired with six pieces of five-hour house-cured sweet-savoury egg yolks. Served with lime, raw shallots and chilli padi, the Crispy Cloud Egg is undeniably crisp and airy. While many may enjoy its cloud-like texture, it leaned a little too light for my preference. I missed having a more substantial bite.

Grilled River Prawn with 2 Sauces 4.5/5

One of the highlights of the meal is the jumbo wild-caught Grilled Thai River Prawn (approximately 330g per piece), flown in from Southern Thailand and flash-frozen at peak freshness. The result is a firm, bouncy texture with natural sweetness and creamy richness that farmed prawns simply cannot replicate. Served with two sauces, including a deeply umami prawn roe, this was easily one of our favourite dishes of the day.

Pineapple Fried Rice with Wild-Caught Black Tiger Prawns 4/5

A long-requested dish finally makes its appearance here. Fragrant Thai jasmine rice is wok-charred and seasoned with turmeric and curry powder, then tossed with raisins, Chinese sausages, roasted cashew nuts and fresh pineapple cubes. Topped with three succulent wild-caught black tiger prawns and crowned with IM JAI’s signature IM Sabaai pork floss, the Pineapple Fried Rice with Wild-Caught Black Tiger Prawns strikes a satisfying balance between sweet, savoury and smoky.

Stir-fried Melinjo Leaves with Eggs 3.5/5

A classic Southern Thai vegetable dish, the melinjo leaves are stir-fried with eggs and finished with deep-fried dried skewered shrimps. Flavourful yet straightforward, the Stir-fried Melinjo Leaves with Eggs offered a pleasant bitterness and umami lift, though it played more of a supporting role alongside the richer mains.

Signature Duck Confit Red Curry 4.2/5

The Signature Duck Confit Red Curry reimagines Thai red curry through a French lens, featuring duck confit marinated for 24 hours and slow-cooked in oil for four hours. The house-made red curry paste delivered depth and aroma, while seasonal fruits such as Candy Heart grapes and fresh pineapple added brightness and gentle sweetness. Rich without being overwhelming, this dish is best shared among two to three diners.

Spicy and Sour Pork Ribs Soup 4.5/5

The Spicy and Sour Pork Ribs Soup is a standout Issan dish that goes beyond the usual pork ribs by incorporating pork soft bones and tendons, resulting in a luxuriously layered mouthfeel. The highlight lies in the artisanal toasted rice powder — a labour-intensive blend of three herbs toasted and ground in-house — which adds fragrance, crunch and complexity to the tangy, punchy broth.

Khao Soi Chicken 4.2/5

IM JAI’s take on the Chiang Mai classic Khao Soi Chicken features a tender chicken drumstick simmered in a rich, aromatic curry gravy. Served with both soft and crispy egg noodles, and accompanied by pickled mustard greens, fresh shallots, lime and chilli oil, the dish delivers a harmonious interplay of creamy, savoury, tangy and crunchy textures.

Black Sticky Rice Pancake 4.2/5

A nostalgic Thai street snack done well, the grilled Black Sticky Rice Pancake boasts a crisp exterior that gives way to a soft, chewy centre filled with young coconut flesh and coconut milk. Comforting and satisfying without being overly sweet.

Bualoy 4/5

The Bualoy features chewy house-made glutinous rice balls swimming in fragrant, sweetened coconut milk. The addition of salted egg lava cream introduces a rich, savoury contrast that elevates the dish beyond tradition.

Red Ruby with Smoked Coconut Sorbet 4/5

A refreshing end to the meal, the Red Ruby with Smoked Coconut Sorbet combines traditional red rubies, Thai sweet glass noodles, jackfruit and attap seeds in jasmine-scented syrup, finished with smoked coconut sorbet. Light, aromatic and well-balanced, it cleanses the palate nicely.

Overall, IM JAI by Pun Im offers a thoughtfully curated Thai dining experience that balances comfort with creativity. While not every dish is a showstopper, the kitchen’s strengths shine through in its seafood, soups and curries, making it a worthwhile stop for diners seeking Thai flavours beyond the usual repertoire.

Note: This is an invited tasting.


Im Jai by Pun Im
Icon Village
12 Gopeng Street
#01-78/81
Singapore 078877
Tel: +65 6518 3151
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Website
Nearest MRT: Tanjong Pagar (EW Line)

Opening Hours:
Mon-Fri: 11am - 3pm, 4pm - 930pm
(Closed on Sat & Sun)

Direction:
1) Alight at Tanjong Pagar MRT station. Take Exit A. Turn left and walk down Peck Seah Street. Cross the road at the junction of Peck Seah Street and Gopeng Street. Walk to ICON village. Walk to the destination. Journey time is about 5 minutes. [Map]

Pho Vietz @ Bugis Junction - Brings Authentic Flavours of South Vietnam’s Street Food to Singapore

Pho Vietz, the well-established Vietnamese cuisine restaurant group with outlets across the United States, Hong Kong, and Malaysia, has officially opened its first flagship outlet in Singapore. Founded by Chef Kenny Ton Ngoc Hiep, Pho Vietz is dedicated to showcasing the authentic flavours of South Vietnam — a culinary philosophy he has upheld for over two decades. The Singapore flagship reflects this commitment, offering a comprehensive menu that spans street food favourites to comforting noodle and rice dishes.

Vietnamese Spring Roll 4/5

We began our meal with some light bites, starting with the Vietnamese Spring Roll ($6.80). This deep-fried version is filled with well-seasoned minced meat, wrapped in a thin, crispy skin, and fried to a beautiful golden brown. Simple yet satisfying, it makes for a good starter to whet the appetite.

Steamed Flat Rice Roll with Minced Pork 4.2/5

The Steamed Flat Rice Roll with Minced Pork ($8.80) is a must-order. Each rice roll skin is freshly made upon order, resulting in a silky-soft texture. Inside, the filling of minced meat, glass noodles, black fungus, and prawns is flavourful and well-balanced, making this dish both comforting and delicious.

Vietnamese Prawn Salad 4.2/5

The Vietnamese Prawn Salad ($10.80) is refreshing and appetising, featuring a pleasant balance of tangy and sweet flavours that instantly lifts the palate. Served with crispy crackers, which can be broken and used as a vessel for the salad, it adds both textural contrast and fun to the dining experience.

Famous Vietnamese Baguette 4.2/5

Pho Vietz’s Singapore flagship features a dedicated Banh Mi station, and the Famous Vietnamese Baguette ($11.80) highlights the best of Vietnamese sandwich-making. The light, crusty baguette is generously filled with steamed ham, fried ham, gammon ham, and pork ear. Each bite delivers a delightful interplay of flavours and textures, making it a very satisfying option.

4 Beef Combo Noodle Soup 4.2/5

No Vietnamese meal is complete without pho. We opted for the 4 Beef Combo Noodle Soup ($17.80), which features a naturally sweet, beefy broth simmered for 8 hours with beef bones, marrow, and thigh bones. The bowl is generously topped with premium sliced beef, beef shank, beef ribeye, and handmade beef balls. This is a well-executed and comforting bowl of pho that hits all the right notes.

Pho Vietz Dried Beef Noodle 4.2/5

For something different, the Pho Vietz Dried Beef Noodle ($17.80) offers a dry-style alternative. Diners can choose between Ho Fun or egg noodles, tossed in a savoury, addictive sauce that reminds me of Indomie Goreng. Accompanied by a separate bowl of soup with premium sliced beef, beef shank, beef ribeye, and handmade beef balls, this unique offering is not commonly found in other Vietnamese restaurants.

Hue Style Spicy Pork Rib Noodle Soup 4.2/5

A signature favourite at Pho Vietz outlets internationally, the Huế-style spicy noodle soup features an intensely aromatic broth simmered with beef and pork bones, lemongrass, and fermented shrimp paste, finished with a fiery homemade chilli oil. The Hue Style Spicy Pork Rib Noodle Soup ($14.80) comes with thick, round rice vermicelli and two massive, fork-tender pork ribs. The broth delivers a distinctive balance of spicy, sour, salty, and sweet flavours that fans of bold tastes will appreciate.

Grilled Marinated Pork Belly Rice 4/5

For those who prefer rice over noodles, the Grilled Marinated Pork Belly Rice ($14.80) is a solid choice. The dish features tender, flavourful pork belly served with a fried egg, pickled vegetables, and crackers. A sweet and tangy Vietnamese dipping sauce is provided, which can be poured over the rice to add another layer of flavour.

Overall, Pho Vietz delivers an authentic and satisfying taste of South Vietnam, with well-executed dishes that reflect the group’s strong culinary heritage. Whether you are craving pho, banh mi, or classic Vietnamese rice dishes, this new flagship outlet is a worthy addition to Singapore’s Vietnamese dining scene.

Note: This is an invited tasting.


Pho Vietz
Bugis Junction
B1-08
200 Victoria Street
Singapore 188021
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Nearest MRT: Bugis (EW, DT Line)

Opening Hours:
Sun-Thu: 11am - 930pm
Fri-Sat: 11am - 10pm

Direction:
1) Alight at Bugis MRT station. Take Exit C. Walk to the destination. Journey time is about 3 minutes. [Map]