Friday, April 24, 2020
Tiger Beer Singapore Launches 'Support Our Local F&B' Initiative
Many businesses have been hit badly by the ongoing COVID-19 pandemic. One of which is the F&B industry, which has seen as much as an 80% loss in revenue. The circuit breaker measures implemented by the Singapore government to tighten the fight against the pandemic, banning all customers from dining in, hurts the suffering industry even more. In a recent survey, 88% of restaurants indicated that they may not be able to survive COVID-19 pandemic without assistance.
The situation is very real. Our food culture and heritage is under threat and many F&B places may not weather the storm. You may not be able to visit your favourite F&B places or taste your favourite dishes when all this is over unless we take action today.
Standing in solidarity with the local F&B community, Tiger Beer Singapore has launched the 'Support Our Local F&B’ initiative as part of the #SupportOurStreets campaign. And to kick it off, Tiger Beer Singapore has contributed $100,000 to the fund.
The initiative will run from now till 31 May 2020 and you can support your local F&B businesses by making a $10 contribution to the fund at https://supportourfnb.tigerbeer.com.sg. There is no limit to the number of times you can make a contribution. Each week, the contributions are collated, and all proceeds will go directly to the F&B community. As a gesture of appreciation from Tiger Beer Singapore, each contribution will entitle you to a digital drink voucher redeemable for two Tiger beers when the outlets resume operations to encourage footfall and support the outlets’ restart and revival.
Through the ‘Support Our Local F&B' initiative, Tiger aims to raise an additional $300,000 in contributions from Singaporeans, which will go directly to more than 450 participating F&B outlets with more joining in the weeks to come. In preparation to support the industry’s recovery, Tiger is also planning a care package to be rolled out when F&B partners restart their businesses again.
For the list of participating F&B outlets, you can visit https://supportourfnb.tigerbeer.com.sg